Morfby is a Micro, Small, and Medium Enterprise (MSME) based in Sidoarjo, East Java, that specializes in handcrafted leather products such as bags, wallets, hats, and other accessories. Established by Makhbub Junaedi, Morfby has grown from a small-scale workshop into a brand that highlights local craftsmanship and cultural pride. What sets Morfby apart is its signature hand-carved designs, which give each item a unique and artistic character. As one of the few local artisans in Indonesia offering engraved leather products, Morfby combines high-quality materials with traditional techniques, resulting in creations that are not only functional but also rich in artistic value. With its commitment to quality and originality, Morfby has gained appreciation both locally and internationally.